本书目录导读：
提升沟通技巧，拓展国际视野
书名：《商业营业员实用英语会话》
作者：李晓红
出版社：外语教学与研究出版社
出版时间：2018年
《商业营业员实用英语会话》是一本专为商业营业员编写的英语口语教材，旨在帮助读者掌握商业场合中实用的英语表达，提高沟通技巧，拓展国际视野，本书以实用性为核心，内容丰富，语言地道，适合商业营业员、外贸从业者以及英语学习者使用。
本书共分为五个部分，分别为：
1、商务洽谈
介绍商务洽谈中的常用英语表达，包括开场白、介绍产品、询价还价、签订合同等场景。
2、产品展示
讲解产品展示过程中可能用到的英语词汇和句型，如描述产品特点、介绍产品优势、演示产品使用方法等。
3、客户服务
针对客户服务场景，提供实用的英语会话技巧，如接待客户、解答疑问、处理投诉等。
4、商务旅行
介绍商务旅行中可能用到的英语表达，包括预订酒店、乘坐交通工具、办理登机手续等。
5、商务宴请
讲解商务宴请中的英语礼仪和常用词汇，如邀请客人、安排座位、点菜、祝酒等。
以下是本书部分章节的详细内容：
第一章 商务洽谈
1、1 开场白
- Hello, thank you for coming.
- Good morning/afternoon, it's a pleasure to meet you.
- I'm glad to have the opportunity to talk with you about our products.
1、2 介绍产品
- Our product is a high-quality electronic device with many features.
- It is widely used in various industries and has won many awards.
- Our product has been well-received by customers all over the world.
1、3 询价还价
- How much is this product?
- The price is negotiable.
- What's your best offer?
1、4 签订合同
- We have reached an agreement on the terms and conditions.
- Let's sign the contract now.
第二章 产品展示
2、1 描述产品特点
- This product is designed with a modern and stylish appearance.
- It has a long lifespan and is easy to maintain.
- The product is energy-saving and environmentally friendly.
2、2 介绍产品优势
- Our product has several advantages over similar products.
- It is more durable, reliable, and cost-effective.
- Our product offers excellent customer service and after-sales support.
2、3 演示产品使用方法
- Please follow these steps to use the product.
- The product is easy to operate and requires no professional knowledge.
通过学习本书，读者可以掌握商业场合中实用的英语会话技巧，提高沟通能力，为事业发展奠定坚实基础。